YouTube is one of the largest social media platforms in the world. It has 2 billion users, with 84% of American users between ages 18 to 44 accessing the platform once a month. This huge number of users makes YouTube a great place to start a business or earn money from your hobby. There are millions of people out there who have set up YouTube channels and earned a comfortable living from their videos.
Michael J. Mitchell, or as he is popularly nicknamed, Mike the Compass is an American YouTuber famous for his channel, A Sneaker Life. The channel focuses on helping consumers find the best deals online for Tech, Sneakers, Apparel, and other lifestyle goods. He started reviewing sneakers on his channel in 2013. Since then, he has built momentum with some of his videos going viral. In 2016 his video titled “How To Afford Sneakers” went viral, and currently has over 1.5 million views. Mike’s YouTube channel has over half a million subscribers, and his videos have over 50M views.
Starting on YouTube was not easy as the young entrepreneur had to juggle between school and making videos. When he saw that his videos were performing well, he was tempted to drop out of college. But he opted to continue studying, and this decision negatively affected his consistency and caused his videos to drop. Mike says that YouTube is a tough thing because of the highs and lows in terms of viewership. He says that he managed to get over the frustration of oscillating viewership by reminding himself why he was doing it in the first place.
Mike started a YouTube channel to help customers. Since there’s such a high demand for sneakers, there is a proliferation of fakes that are sold for a lower price. Mike points out that the fakes are so advanced that a first-timer may not spot the difference between the fakes from the originals. Through his YouTube channel, he helps customers by pointing out where they could get authentic sneakers of their choice for the right price. In one of his videos, he provides tips on how to tell if a website is selling fakes or original sneakers.
What niche are you passionate about? Mike encourages people to follow their passion by figuring out a niche where they can create quality content. Maybe you are good at a particular language, and you want to help people learn this language fast. Or perhaps you are passionate about specific products, and you want to review the products from that niche. About 90% of people discover brands from YouTube.
You can become a YouTube content creator by setting up your channel and focusing on quality content. YouTube success has a lot to do with the quality of the content. Such content should be relevant by covering issues that meet the needs of the audience. Moreover, people love high-quality videos and are likely to subscribe if they notice that you take their feedback and improve or make changes based on their feedback.
Mike is a YouTube sensation. In a short period, he has become an inspiration to many young people. He is proof that with commitment and dedication, you can succeed on YouTube.