Business

Here’s What Marketing Companies Don’t Tell You

A digital marketing agency can be helpful in many ways for getting your website ranked in the search engines. On the other hand, it’s never a good idea to put your fate in someone else’s hands without doing your research. The job of any media & marketing company is to make sure that it is contributing directly to the business growth of its clients, and there is a team somewhere who understands that. Mobeen Ayaz, Deepak Munsami, and Mofeez Khalid are the minds behind Aurum Media & Marketing, a new company integrating traditional and modern means for marketing & media to enhance the growth of their clients. 

Mofeez Khalid is the ultimate tech guru developing automation systems, energy companies for different industries as well as countries and has unparalleled business intelligence.

Mobeen Ayaz is known around their office as the back-bone of the business. What clients want, he delivers. An excellent businessman with relentless business instincts. Partnered with Mofeez on many different ventures and together they are looking to make their name in many different industries.

The amazingly talented and skilful Deepak Munsami makes genius-level artwork. Described as a great businessman at heart and a top connector, Deepak has spent his life building connections and is also known as the guy who always delivers.

According to them, “Your bet on a Media & Marketing company’s ability determines what ROI you will achieve.” They created the company with a vision of data sciences in mind and using smart data analysis techniques to arrive at more insightful conclusions for clients. 

Since it’s in your best interest to be informed about what services they are providing, the Aurum Media & Marketing Directors open up about five essential things your digital marketing agency may not be telling you.

Metrics are the Compass for Your Business

If you don’t know where you’re headed, how will you know when you get there? Metrics should drive marketing decisions. It’s that simple. If you know by what percentage you want to increase revenues, and you know the lifetime or transactional value of a customer, and you know how many customers you have to reach before you sell just one, you can back out a marketing plan and strategy that will work. You can even figure out what it will cost you.

Specialization is the Key to Mastery

Let’s face it. No company can be all things to all people, but generally, there are at least three demographics you can serve well while making a nice profit. Go after those first. The rest will likely follow, and if they don’t it won’t matter anyway. Then, customize the message to that audience. One size does not fit all. In an ad-cluttered and noisy world, each of us wants to hear a message we believe is just for us. You need to connect emotionally. For instance, what sets Aurum Media & Marketing apart is that unlike other companies, they understand their clients first. “From what our clients are selling, be it a product or a piece of content, understanding how a client views himself or herself is the key to reaching the right people”. It helps to guide all of their marketing efforts and keep them on track. 

It Takes More Than SEO to Succeed

The idea that ranking in the search engines can create success for a business is a dangerous myth. You still have to focus on putting out a great product or service and developing positive relationships.  For example, a restaurant that serves poor quality food will ultimately fail no matter how highly it ranks in the search engines. Everyone knows that mobile devices are exploding. This trend requires websites to do things like create mobile-friendly sites or use responsive design, which works equally well with all devices. SEO services that don’t address mobile users can cost you many potential visitors and customers.

Nothing Works Without a Strategy

Have you ever created a social media account with no real plan for how you wanted to use it, what content you would post, or whom you wanted to reach? Same with a website? Guilty? It happens all the time. Digital marketing technologies are only tools. The strategy has to dictate how you use them. It’s like that old saying, “If all you have is a hammer, everything looks like a nail.”

No One Knows it All

There are a thousand things you don’t know when you launch a campaign, but if you’re willing to adjust as you go, you can respond to what data you have and adapt your marketing efforts. Smart marketers aren’t afraid to pivot.  With big data, we have more information about our campaigns than ever before, which is both a blessing and a curse. The most successful companies don’t analyze things to death. They act. Was the campaign perfect? No. Did it move the needle toward their goal? Then, ask for help when you need it. Yes. Lastly, asking for help does not mean you are less of an expert. Digital marketing is moving faster than any of us can keep up. Sometimes, you need a little help from your friends. And sometimes maybe even an agency. 

 

 

 

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Sergio Centeno

Sergio Centeno is the founder of Influencer Clout, he is a Digital Marketer that has worked with clients such as Jason Capital, Ryall Graber, Bedros Keuilian, Sharran Srivatsaa, and much more. He is a Public Relations & Personal Branding expert that helps entrepreneurs and influencers build ‘Authority Brands’ using online growth tactics such as creating massive brand awareness and credibility with strategic media placement and features on prestigious publications.

For inquiries email sergio@influencerclout.com