Cory Jean is an author, entrepreneur, but most importantly, an 8 figure CEO who has spent the past 20 years perfecting his business tactics and strategies. Cory has been known as the go-to man when it comes to small business growth by hundreds of small business owners. In this interview, I sat down with Cory Jean, and we discussed why he could generate so much success in not only his business endeavors but any business he has the opportunity to work with.
The Key Strategy Cory Implements to Boost Your Company’s Profits
If you own a business growing it consistently and making a solid profit can be Hard, Expensive and Stressful. And for a lot of great people it’s a constant challenge. They spend so much time and energy running their day to day operations that sometimes the most important strategies can be easily missed.
For over 20 years Cory has been a top growth and financial consultant for thousands of companies. While there are a lot of things that can hold a business back, the one mistake that stands out more than anything with most companies is the lack of modern marketing and new lead creation. Why?, creating the right Marketing system is a must to both retain existing and attracting new customers. The truth is most companies struggle with this very KEY strategy so don’t beat yourself up too bad if your company also could use some help on the best strategies to use.
Cory Believes until your business starts to market properly continuing to spend money on old school advertising and waiting for the phone to ring will only make up for your attrition at best. The age old adage of “If a business is not growing it’s shrinking” is absolutely true. Marketing properly to generate consistent leads is the foundation that everything else must be built upon if you hope to not only get but keep your customers. Utilizing Cory’s proven marketing systems you can not only get all the new customers you want but keep them and have them buying more! Those are the two biggest goals of every business and you must acquire the right strategies and skills to do so effectively.
Cory’s Take on Funnels that Explode Your Sales Growth!
Unless your business is growing new sales at a predictable level you have no chance to compete against your competition let alone maximize your profits. You cannot continue to do the same year over year sales number and think that you are on solid ground. In fact that is the sure fire way to eventually bankrupt your business and yourself. Every CEO and CFO of a large company knows that sales and profit growth is everything. Countless meetings and resources are spent on a quarterly basis for the sole purpose of posting stronger sales and profit numbers than the quarter before. No other endeavor is treated with higher regard in a large company than growth. The cornerstone for being able to grow a business is based upon how you attract new sales from new and existing customers while getting paid on the sales already completed. The secret is really not a secret for the larger companies; it’s the mid-sized and smaller companies that struggle with the necessity of understanding that you must have a strong sales funnel to grow sales.
By creating the right sales funnel you can increase your close ratios on new leads dramatically as well as increase the average sales ticket. Understanding and using my “value ad” sales system is a true game changer. Instead of giving the profit killing “discount” do my “value add” system in its place and watch your profits soar!